What is song development? Every
song you write is your baby – and in your eyes, it’s perfect. What
happens when other people don’t get as turned on to your song, or don’t
get it the way you do? Songwriting is both an art and a creative
muscle, which needs training and tuning. Just because some people like
Picasso and others like Kandinsky doesn’t mean they both don’t deserve
to be in a museum; the same goes for songs.
JGLsongs has 20+ years of experience in songwriting, arranging,
developing and production in a studio, collaboration and academic
setting. Still, when push comes to shove, it’s the ear which rules
whether a listener likes a song, and whether the song grabs the
listener. (If you want your song to be popular, and if someone can’t
hum any part of a song after hearing it a couple of times, it’s missing
its mark.)
What if you could work with a professional who…
* Could take the time to fully understand where you are trying to go with a song?
* Gave you options on how to take a song from one level to another?
* Made sure each song reaches its potential.
The skinny on songs in today’s music business:
• C-F-G-C progressions don’t cut it anymore unless there’s a production
that includes sounds and beats that no one has ever heard before;
• Epic songs will always be valued – and admired – but American Pie, Stairway to Heaven, Bohemian Rhapsody and Born to Run have already been written.
• Production and technology can make everything sound amazing – but
they can’t make mediocrity great. The adage still remains true: “you can’t make chicken salad out of chicken #$%@.”
• A song has to grab you from the beginning. This rule has been around
since the beginning of recording, but remains true – and in these times
of shorter attention spans of bits and bytes, it’s got to grab you even
from the first couple of measures.
PRODUCTION
It's
tough to release music in a timely, affordable, high quality way.
Self-production ties up valuable time that could be spent on creating
new music. Hiring involves dealing with sketchy types or wiz kids who
don't get artists while you are paying high rates and spending a lot of
down time waiting in the studio. What if you could work with a producer who…
* Could take the time to fully understand where you are trying to go with a song?
* Got your feedback along the way, so that you could direct the process
without having to drive it alone?
* Gave you the option of collaborating virtually, so that you didn't
have to leave home unless you wanted to?
*Knew how to apply all the latest technology without bogging you down in the details?
* Kept prices affordable due to low overhead?
